Class project
Chefy
Making it easier to learn how to cook healthy meals.
Class project
Chefy
Making it easier to learn how to cook healthy meals.
Class project
Chefy
Making it easier to learn how to cook healthy meals.
Timeline
3 months
Apr-Jun 2022
Company
Class project
Role
Product Designer
Team
Elliana, Emma
Timeline
3 months
Apr-Jun 2022
Company
Class project
Role
Product Designer
Team
Elliana, Emma
Timeline
3 months
Apr-Jun 2022
Company
Class project
Role
Product Designer
Team
Elliana, Emma
Design Question
How might we motivate people to learn to cook and help them achieve their health goals?
How might we motivate people to learn to cook and help them achieve their health goals?
How might we motivate people to learn to cook and help them achieve their health goals?
Solution
Introducing Chefy
A cooking app, meal planner, and social media - all in one. Cooking healthy meals just got easier and more fun.
Uncovering the Who, what, where, why, and how
Research
Uncovering the Who, what, where, why, and how
Research
Uncovering the Who, what, where, why, and how
Research
Competitive analysis
The competition lacked online community support.
I analyzed 4 popular cooking apps and found that almost none of them had this aspect of an online community to motivate healthy cooking behavior. This became my opportunity for the solution.
Competitive analysis
The competition lacked online community support.
I analyzed 4 popular cooking apps and found that almost none of them had this aspect of an online community to motivate healthy cooking behavior. This became my opportunity for the solution.
Competitive analysis
The competition lacked online community support.
I analyzed 4 popular cooking apps and found that almost none of them had this aspect of an online community to motivate healthy cooking behavior. This became my opportunity for the solution.
User Interviews
Turning insights into opportunities
We conducted 3 semi-structured interviews with college students and used an affinity diagram to generate insights which we turned into design opportunities.
User Interviews
Turning insights into opportunities
We conducted 3 semi-structured interviews with college students and used an affinity diagram to generate insights which we turned into design opportunities.
User Interviews
Turning insights into opportunities
We conducted 3 semi-structured interviews with college students and used an affinity diagram to generate insights which we turned into design opportunities.
1
Fear of failure
Create a learning environment where students can cook things they enjoy and gain confidence.
1
Fear of failure
Create a learning environment where students can cook things they enjoy and gain confidence.
1
Fear of failure
Create a learning environment where students can cook things they enjoy and gain confidence.
2
Learning styles
Provide guidance and motivation through multi-modal teaching approach.
2
Learning styles
Provide guidance and motivation through multi-modal teaching approach.
2
Learning styles
Provide guidance and motivation through multi-modal teaching approach.
3
Convenience
Help users be time efficient. Provide new recipes and meal planning ideas for skill levels and budgets.
3
Convenience
Help users be time efficient. Provide new recipes and meal planning ideas for skill levels and budgets.
3
Convenience
Help users be time efficient. Provide new recipes and meal planning ideas for skill levels and budgets.
4
Motivation
Make cooking an enjoyable process.
4
Motivation
Make cooking an enjoyable process.
4
Motivation
Make cooking an enjoyable process.
WHO ARE THE USERS?
Analyzing the habits of college students
We created a persona that captured common behaviors we wanted to keep in mind while designing our tool. When capturing users' characteristics, we made sure to source each one to one of the participants we interviewed. This helped us to limit our assumptions and base our observations on real people.
WHO ARE THE USERS?
Analyzing the habits of college students
We created a persona that captured common behaviors we wanted to keep in mind while designing our tool. When capturing users' characteristics, we made sure to source each one to one of the participants we interviewed. This helped us to limit our assumptions and base our observations on real people.
WHO ARE THE USERS?
Analyzing the habits of college students
We created a persona that captured common behaviors we wanted to keep in mind while designing our tool. When capturing users' characteristics, we made sure to source each one to one of the participants we interviewed. This helped us to limit our assumptions and base our observations on real people.
Journey mapping
How do college students cook?
Our user journey map allowed us to examine the users' interactions during cooking in greater detail. We chose to create a journey map for Hannah. We explored five cooking phases to determine users' behaviors and emotions:
Anticipation
Prepping
Cooking
Eating
Cleaning
Journey mapping
How do college students cook?
Our user journey map allowed us to examine the users' interactions during cooking in greater detail. We chose to create a journey map for Hannah. We explored five cooking phases to determine users' behaviors and emotions:
Anticipation
Prepping
Cooking
Eating
Cleaning
Journey mapping
How do college students cook?
Our user journey map allowed us to examine the users' interactions during cooking in greater detail. We chose to create a journey map for Hannah. We explored five cooking phases to determine users' behaviors and emotions:
Anticipation
Prepping
Cooking
Eating
Cleaning
STORYBOARDING
Visualizing the cooking process.
By creating a storyboard, we identified specific cooking scenarios for college students. The visual narrative helped us empathize with our users and communicated the context in which our tool might be used.
STORYBOARDING
Visualizing the cooking process.
By creating a storyboard, we identified specific cooking scenarios for college students. The visual narrative helped us empathize with our users and communicated the context in which our tool might be used.
STORYBOARDING
Visualizing the cooking process.
By creating a storyboard, we identified specific cooking scenarios for college students. The visual narrative helped us empathize with our users and communicated the context in which our tool might be used.
UX AUDIT
Exploring existing design patterns
There are already existing instances of notes in other parts of Shipt's admin tool. These served as a reference point as I considered what changes were needed to tailor the feature to my specific use case.
UX AUDIT
Exploring existing design patterns
There are already existing instances of notes in other parts of Shipt's admin tool. These served as a reference point as I considered what changes were needed to tailor the feature to my specific use case.
UX AUDIT
Exploring existing design patterns
There are already existing instances of notes in other parts of Shipt's admin tool. These served as a reference point as I considered what changes were needed to tailor the feature to my specific use case.
What's the Impact?
3 user tests. 3 tasks.
We conducted 3 usability tests on the lo-fi wireframes evaluating three tasks. We discovered 3 insights:
What's the Impact?
3 user tests. 3 tasks.
We conducted 3 usability tests on the lo-fi wireframes evaluating three tasks. We discovered 3 insights:
What's the Impact?
3 user tests. 3 tasks.
We conducted 3 usability tests on the lo-fi wireframes evaluating three tasks. We discovered 3 insights:
🚀
Immediate user adoption
At launch, 5 users will immediately start using the Notes feature. Within the next 6-9 months, we expect 15 additional users to adopt the feature.
🚀
Immediate user adoption
At launch, 5 users will immediately start using the Notes feature. Within the next 6-9 months, we expect 15 additional users to adopt the feature.
🚀
Immediate user adoption
At launch, 5 users will immediately start using the Notes feature. Within the next 6-9 months, we expect 15 additional users to adopt the feature.
📈
Business impact
The Notes feature will support the launch of 10 new retailers onto the Shipt marketplace in Q3 2024.
📈
Business impact
The Notes feature will support the launch of 10 new retailers onto the Shipt marketplace in Q3 2024.
📈
Business impact
The Notes feature will support the launch of 10 new retailers onto the Shipt marketplace in Q3 2024.
🛠️
User benefits
Users will experience easier information sharing and increased confidence in troubleshooting.
🛠️
User benefits
Users will experience easier information sharing and increased confidence in troubleshooting.
🛠️
User benefits
Users will experience easier information sharing and increased confidence in troubleshooting.
Designing through feedback loops
Design deep dive
Designing through feedback loops
Design deep dive
Designing through feedback loops
Design deep dive
Key feature
Personalized recipe recommendations.
Select your dietary preferences for a targeted feed.
Key feature
Personalized recipe recommendations.
Select your dietary preferences for a targeted feed.
Key feature
Personalized recipe recommendations.
Select your dietary preferences for a targeted feed.
key feature
Create meal plans.
Add recipes to your meal plan to make weeknight cooking a breeze.
key feature
Create meal plans.
Add recipes to your meal plan to make weeknight cooking a breeze.
key feature
Create meal plans.
Add recipes to your meal plan to make weeknight cooking a breeze.
key feature
See what your friends are cooking!
A community to share food pics and recipes with.
key feature
See what your friends are cooking!
A community to share food pics and recipes with.
key feature
See what your friends are cooking!
A community to share food pics and recipes with.
Reflection
Understanding design as a process
Challenges
Not having enough time for user research. This project only spanned three months so it was hard to find our target demographic to interview and have them participate in the usability tests, especially during COVID.
Lacking an initial design system. My team and I had little UI experience which made prototyping a very tedious process. The result was an inconsistent visual experience. I only incorporated a design system when I revisited this project a year later.
Successes
This project was the first time I went through an in-depth design process. I was exposed to various user-centered design methods that I can add to my toolbox as a designer.
While this project was completed remotely during the pandemic, my teammates were successful in maintaining clear communication with each other and progressed smoothly through the process and completed all deliverables on time.
Reflection
Understanding design as a process
Challenges
Not having enough time for user research. This project only spanned three months so it was hard to find our target demographic to interview and have them participate in the usability tests, especially during COVID.
Lacking an initial design system. My team and I had little UI experience which made prototyping a very tedious process. The result was an inconsistent visual experience. I only incorporated a design system when I revisited this project a year later.
Successes
This project was the first time I went through an in-depth design process. I was exposed to various user-centered design methods that I can add to my toolbox as a designer.
While this project was completed remotely during the pandemic, my teammates were successful in maintaining clear communication with each other and progressed smoothly through the process and completed all deliverables on time.
Reflection
Understanding design as a process
Challenges
Not having enough time for user research. This project only spanned three months so it was hard to find our target demographic to interview and have them participate in the usability tests, especially during COVID.
Lacking an initial design system. My team and I had little UI experience which made prototyping a very tedious process. The result was an inconsistent visual experience. I only incorporated a design system when I revisited this project a year later.
Successes
This project was the first time I went through an in-depth design process. I was exposed to various user-centered design methods that I can add to my toolbox as a designer.
While this project was completed remotely during the pandemic, my teammates were successful in maintaining clear communication with each other and progressed smoothly through the process and completed all deliverables on time.